ABOUT LOUDON

Loudon is a small town in central New Hampshire, best known as the home of New Hampshire Motor Speedway (NHMS), the largest sporting venue in the region and the only track in New England that hosts a NASCAR Cup Series race. When the USA Today 301 comes around, the town of just a few thousand residents swells with tens of thousands of race fans, turning it into one of the busiest destinations in the Northeast.

Located about 15 miles north of the state capital, Concord, and just over an hour from Boston, Massachusetts, Loudon is easy to reach by car via Interstate 93. Its central position also makes it a convenient stop for fans travelling from across New England, whether from Vermont, Maine, or southern Canada.

Outside of race weekend, Loudon reflects the quiet charm of a classic New England community. Rolling countryside, forest trails, and nearby lakes make it a peaceful base for visitors. Many fans extend their trip to explore the region further – from the scenic White Mountains and Franconia Notch State Park, to boating or swimming at Lake Winnipesaukee, or enjoying the historic streets and dining options in Concord. For those looking for a city break, Boston is close enough for a day trip.

During NASCAR weekends, Loudon takes on a festival atmosphere. Campgrounds surrounding the Speedway come alive with fans, local restaurants and shops cater to the crowds, and entertainment spreads across the town. Whether you’re there for the racing or looking to enjoy New Hampshire’s outdoor beauty, Loudon combines small-town hospitality with the thrill of big-league motorsport.