The Fanzone at New Hampshire Motor Speedway is the centerpiece of off-track entertainment during race weekend. It’s designed to give fans a festival-style experience with interactive activities, live shows, and unique behind-the-scenes access that goes beyond just watching the race.
The Fanzone is the hub of fan interaction. Visitors can look forward to driver and team appearances, Q&A sessions, sponsor displays, interactive games, and opportunities to get closer to the cars and crews. It’s a space where the energy of race day comes alive long before the green flag drops.
Music and entertainment are an important part of the Fanzone. Past events have featured live bands, DJ sets, and special guest performances, creating a lively atmosphere that blends motorsport with a festival vibe. Entertainment schedules vary by year, but fans can always expect something to keep the excitement going.
Fans don’t need Fanzone access to buy gear. Official merchandise stands are available around the speedway – at entrances, concourses, and near major grandstands – offering NASCAR team apparel, race souvenirs, and event-specific items like USA Today 301 collectibles.
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